“Women shouldn’t feel that they have to choose between working on their businesses and keeping fit”
First Women Exclusives · October 27, 2015
There has been much debate from Mumsnet founder Justine Roberts about the amount of time women spend getting ready – and the amount of make-up they wear – in order to feel more confident about their appearance. But fitness specialist Julie Creffield has hit back at the claim to defend female leaders.
Roberts wrote an article in October complaining about how women now typically spend almost 20 per cent of their income on their working wardrobe with the belief that power emanates from wearing heels. However, in an interview with Real Business Creffield claimed that women running their own small businesses are often concerned, as the face of the company, about how they look.
Generally female executives are judged more frequently and more harshly than men, not just on their clothes but on their general appearance – including their body shape. However, working all hours to drive your business forward and grabbing snacks whenever you can doesn’t mean that you have to neglect your weight and your fitness.
To find out more about Creffield’s view on how female business owners can look and feel great – despite naysayers – read the full article on Real Business.
