Where are the female protagonists? Even in case studies the gender gap persists
First Women Exclusives · May 12, 2016
Case studies are often more effective than brochures and traditional sales collateral. Why? Because everyone loves stories. But most still tend to go with the staple male hero.
In August 2015, the US hosted an event entitled “Business School Deans and the Business Community on Expanding Opportunities for Women in Business”, which recommended that business schools make case studies of what females went on to do after finishing their business studies.
However, research has found that business schools have been doing exactly the opposite.
Curious to know the astonishingly low number of women to play the leading-role in a business success case study? Then read the full article on Real Business.
