Secure the best candidates for your business in 2017

Secure the best candidates for your business in 2017

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Today’s job market is extremely competitive and with many employers battling ongoing skills shortages, attracting talented candidates is crucial.

Not only this, but job hunters now have more control over their career than ever before, with many candidates conducting their job search with a strict set of criteria in mind.

For businesses, the need to ramp up recruitment efforts in order to get ahead of their competition, and secure the most talented recruits, is extremely important. There are a number of ways that this can be done. Below I will outline these in more detail and explain what your business can do to stay ahead of talent acquisition this year.

Understand what candidates want

A recent study from CV-Library revealed that job hunters want a smooth and efficient recruitment process, with 38 per cent saying they would be put off a job that had a poor and lengthy recruitment process and an unclear description of the role in question.

It is therefore important to get your strategy right from the start, ensuring your job description is clear and interesting and you communicate well with candidates throughout – poor communication could lead to the loss of potentially great job candidates.

An efficient recruitment process is not only beneficial to candidates but it can also help to strengthen your employer brand.

Employer branding

Creating a strong employer brand is another simple but effective way to attract talented candidates to your business. And the best part about it is that it can be done with easily accessible (and mostly free) tools. Make sure you harness the power of technology and social media to build a good reputation online.

After all, today’s candidates can share everything on the internet, so whether they’re a current or past employee, or they were a potential recruit who thought your recruitment process was effective, they can share their opinion with others.

It is important to impress new recruits and keep current staff happy and motivated – this will all help towards creating a great employer brand.

Workplace perks

Nearly two-thirds of professionals said they consider workplace perks when looking for a job, and a further one in 10 said they would turn down a job if the company didn’t offer any perks at all.

It is crucial that your business is offering the best perks it possibly can, whether this is simply free drinks and snacks in the office or the ability to work from home every now and then – these simple things can make all the difference when it comes to attracting the most talented recruits.

Fair salaries

It’s understandable that smaller businesses might not be able to offer the highest of salaries. In these instances, other workplace perks can help to make up for that. 

This being said, perks should not be used as a substitute for fair salaries, and if your business is able to, offering higher salaries could give you the edge over your competitors.

Though there are many aspects that make a job attractive to a candidate, and in fact, 81.9 per cent of workers said they would take a pay cut if it meant landing their dream job, salaries are still a huge factor for many professionals. Offering the best possible salary could secure you the top talent.

Overall, skills shortages and today’s competitive market are making it increasingly challenging for businesses to secure talented recruits. By streamlining the recruitment process and strengthening your employer brand, your business can build a reputation as a great company to work for.

Furthermore, offering the right workplace perks and salaries can work wonders on attracting the top job candidates to your business this year.


At the First Women Summit, learn from experts about innovative approaches to hire the best talent for your business.


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