As you wrap up the first month of 2017, it’s time to review your business goals and assess your performance thus far. The five business resolutions below will help ensure you stay on track.
Prioritise your reviews
SME’s need to make 2017 the year to prioritise reviews. For what can seem like such a fundamental thing, the number of businesses that still don’t request reviews from their customers, or have them attached to their Yell.com listing, is staggering.
Not only has it been shown that 62 per cent of UK consumers are more likely to do business with a company after reading a positive review, it can also make you stand out where most people now find products or services.
Think Google. Your review rating will be found next to your Google result. It can be the difference between someone clicking through or not. Ask yourself, would you rather click through to a site with a strong review rating or one with none at all.
In 2017, the precedence is on companies to connect with customers on a greater level, and the continuing popularity of live broadcasts makes this possible.
Periscope seemed to start the trend but it has been somewhat replaced by the likes of Facebook Live and Instagram Stories. Live broadcasts will only work for certain businesses, however doing this can really benefit engagement rates.
From live fitness tips to real estate tours of property, try setting a ‘live’ schedule to discover which time works best for your audience, and make sure to inform them of the broadcast beforehand to boost the number of viewers.
This is an extremely simple way of creating content that can then be re-purposed on YouTube and on-site. More people can engage with your brand and what you were sharing, following the live broadcast.
Personalise your offering
Continuing the need to connect with consumers on a higher level, personalisation is a must for many businesses. This means using the data available to yourself as a business owner, to tailor the experience of your website to them.
If you’re a repeat customer and are being shown something more tailored to your experience than a new visitor would, then you’re going to identify with the offering a lot more.
The same can be said for time or date of visit and other variables that will make your customer’s experience both on and off-site (where re-targeting is concerned) more personal. For businesses looking to go the extra mile with user-experience, personalisation is an essential resolution.
We’re now living in an age where most businesses will have their main website, a Facebook page, a Twitter profile, an Instagram account, Foursquare, be listed on local networks, Yelp and more.
At the very same time, contact details can change. Not updating all of these profiles could mean losing out on customers, that might not search further for the correct details but instead move on to another business offering a similar service.
At the same time, it can be hard to keep track. With a tool, such as Yell’s Connect, you can update your details and publish to some 500 online listings, making the task a lot more manageable.
This feels like a point we’ve been making for quite some time now, however many SME’s (and even big businesses) don’t have a mobile-friendly, responsive website.
In a world where a majority of browsing for everything from emergency plumbing to clothing is done on mobile, having a mobile friendly website is a must. Not just for the user, but also for Google – as the search engine will only continue to favour mobile friendly sites.
About the author
Mark Clisby is the marketing director for Yell Business.