US President Donald Trump and Canadian Prime Minister Justin Trudeau intend to launch a task force to tackle the plight of female leaders and entrepreneurs.
At a White House roundtable on Monday female figureheads from Accenture North America, GE Canada and Trans Alta, among others, met to discuss women in the workplace.
Trump and Trudeau pledged to establish the United States Canada Council for the Advancement of Women Business Leaders-Female Entrepreneurs, which will focus on devising and implementing initiatives to support women’s advancement.
Ivanka Trump, who co-hosted the event addressed the representatives. She said: “I’m honoured to be here and really looking forward to hearing from each of you who serve as tremendous role models for me and so many other business leaders across both of our countries and can lend some tremendously valuable perspective as we think about the unique challenges that entrepreneurs, women in the workforce, female small business owners are confronted with each and every day, and as we think how we level the playing field for this generation and for the next.”
A great discussion with two world leaders about the importance of women having a seat at the table! ???? pic.twitter.com/AtiSiOoho0— Ivanka Trump (@IvankaTrump) February 13, 2017
The roundtable comes amid growing controversy over Ivanka’s role in the Trump administration and possible conflict with her commercial brand.
Ivanka announced on 11 January that she would take a leave of absence from her clothing and jewellery business as well as her work for the Trump Organisation when her father was sworn in as president.
Earlier in February, Nordstrom became the first major retailer to drop Ivanka’s range. Neiman Marcus, a luxury department store followed suit to stop selling her jewellery line.
A Nordstrom spokesperson said sales of the “steadily declined” over the past year, and particularly in the last half of 2016, to the point where it didn’t make good business sense to continue with the line for now.
Following Nordstrom’s decision, Donald Trump tweeted “My daughter Ivanka has been treated so unfairly by @Nordstrom, while White House press secretary, Sean Spicer, publicly denounced the retailer for what they called a political decision.
According to the Business Insider Burlington Stores has become the latest retailer to drop Ivanka’s line on its website.