The brands making the best impressions on British Women are Marks and Spencer, John Lewis and no surprise that Lindt also made the top ten.
New analysis from YouGov, the full-service market research agency, showed that M&S, which had an impression score of +58, John Lewis, +54, Heinz, +53, Boots, +53 and BBC One, +51, are the most well-regarded brands among UK women.
Marks and Spencer secured the top spot despite reports that the high-street giant enduring a troubling time, particularly with regards to fashion.
YouGov BrandIndex director Michael Stacey said: “Our findings indicate that [Marks and Spencer’s] underlying brand perception remains strong among women – which could be key if retail conditions deteriorate in the months ahead, as some analysts expect.
The brand impression tracker also found that while Marks and Spencer topped the list among women aged 34-54, and 55-plus, younger women have favourable impressions of different brands.
Among women aged 18-34, Ikea, the Swedish home-furnishings store made the best impression with a score of +57.
American ice cream brand Ben and Jerry’s came second at +55, while Boots, +54, Heinz, +53, and YouTube +52 completed the top five.
Tesco showed the biggest improvement in impression among this age group with 12-point increase, while Snapchat (11 points), Just Eat –ten, Spotify –nine and Uber –nine, followed.
Stacey continued: “Tesco’s comeback over the past year is reflected in its improving Impression score, while Ikea’s position as the go-to furniture retailer for female millennials seems secure.
“Naturally, a focal point for all the brands on the list is to use this positive impression to nurture a long-term customer relationship that enhances good times and helps them through tougher times.”
YouGov’s analysis follows remarks at the First Women Summit that the financial sector needs to hire more women because they hold the purse strings in UK households.
Mastercard’s executive vice-president for Issuing Accounts, UK and Ireland, Eimear Creaven said: “85 per cent of purchasing decisions globally are made by women. In order to market that, we need more women.”