Small businesses usually don’t have the budget to spend on an extensive marketing campaign, which means that they have to rely on creative and compelling low budget campaign ideas that can help them promote their business.
Here are a few tips that can help you promote your business on a tight budget.
Create a professional looking website
Your site is the cornerstone of your online presence. Platforms such as Wix.com combine aesthetics and advanced technology to easily create a professional stunning website for free—no coding or design skills needed.
Wix offers you a variety of ready-made layouts and templates that you can customise. You also have the option to use Artificial Design Intelligence (ADI), which uses AI to build a unique and personalised website in a few minutes – all you need is to enter a few details about you and your business.
Having a mobile friendly website isn’t just good practice anymore; it’s a necessity. Ensure that your website is optimised for your customer’s mobile phone as most searches today are done from phones.
Submit your website URL to search engines
Platforms such as Google and Bing allow you to submit your website’s link to their platform to speed up the indexing process. This will help you improve SEO and rank better in search engine results.
Optimising your website’s SEO can help you attract more customers to the site, and more traffic means more business.
List your business with online directories
This is a great way to improve your site’s discoverability and link building, which is an important way to climb high in search engine results.
All you have to do is submit your website’s URL to the online directories for businesses such as Yelp, Yellow Pages, Google Maps, and so on.
Add helpful information about your business or organisation, such as service/opening hours and contact information. The sites incorporate your information to their data banks, ensuring that your link is there when users are searching your content categories. Here’s a list of dozens of directories to try.
Get clients testimonials
There is nothing better than having your clients endorsing your products or service. Start by contacting people who send you positive emails or praise your business on social media.
Ensure that you ask them if you can use their testimonial on your website, adding a photo is a must here, to make it trustworthy.
What satisfied clients say about you will always sound far more convincing than what you say about yourself. Don’t be afraid to take the extra step and ask them to share their experiences on your social channels and tag your business.
Engage your audience with a newsletter
Email marketing is one of the most effective ways to retain your clients and attract new ones. First, make sure you add a subscribers box on your website to start building your mailing list.
With Wix ShoutOut, you can easily create newsletters and get your subscribers coming back to your website or contacting you.
Newsletters can feature your latest news and updates; it can be a special offer for your services or introducing new products. As long as you provide valuable content your readers are interested in, email marketing is a great tool for your business.
Create content your clients are looking for
Creating and writing a blog is a great way to get your audience engaged and position yourself as an expert in your domain. Think about the type of questions that your clients ask you and try to write posts on those topics.
For example, on an accountant blog, a post about tips on how to survive tax season would be very valuable information for his clients.
Even if it won’t bring business immediately, it will definitely bring value to potential clients and more traffic to his blog and website.
Best practices, how to’s, tips and tricks, a case study of a happy customer – all are valuable potential posts. You can also reach a broader audience by publishing your posts on blogs or websites that already have a large readership such as Medium.
Discover local or niche social groups and networks
Everyone uses Facebook, and if you’re a business that has a strong local tie, try to find local groups that you could join. Whether it’s a Facebook group for certain neighbourhoods or just a group for people looking for specific services, see if you can find and join them.
These are great places to spread the news about your business – but make sure it fits otherwise you may be kicked from the group and lose potential customers.
Moreover, there are just as many specialised social network platforms that offer you a great way to create a conversation with your audience.
Start by researching the most appropriate ones for your business. For example, If your business is focused on pets, platforms such as Dogster and Catster are perfect for you; deviantART is the popular network for creatives to share and interact with different art forms; whilst the most prominent book-located social network is GoodReads, which offers a plethora of book reviews and new book recommendations.
About the author
Orly Gonen is the head of Product Marketing at Wix.com.